People who change the world!
People who change the world!
The Internet was originally created by the Defense Department to keep its computer networks connected during an emergency, such as natural catastrophe or enemy attack. Over the years, it was adopted by government and academic researchers to exchange data and messages, but as late as 1994, there was still no Internet commerce to speak of.
One spring day, Jeffrey Bezos observed that Internet usage was increasing by 2,300 percent a year. He saw an opportunity for a new sphere of business.
The Defense Department — Министерство обороны
Jeff Bezos ( Jeffrey Preston Bezos)
-The wake-up call was finding this startling statistic that web usage in the spring of 1994 was growing at 2,300 percent a year. You know, things just don’t grow that fast. It’s highly unusual, and I started thinking, “What kind of business plan might make sense in the context of that growth?”
So, you want to start a company. Well, the first thing you do is you should write a business plan, and so I did that. I wrote about a 30-page business plan.
Our timing was good, our choice of product categories — books — was a very good choice. And we did a lot of analysis on that to pick that category as the first best category for e-commerce online, but there were no guarantees that that was a good category.
So, it really was a decision that I had to make for myself, and the framework I found which made the decision incredibly easy was what I called — which only a nerd would call — a “regret minimization framework.”
Above are Jeff’s words from the interview to VOA. He tried to minimize regrets, not risks. And he doesn’t regret for doing so, because it proved to be worth it. He created one of the most successful companies in the history of e-commerce which made him one of the richest people in the world.
wake up call — призыв к действию
sartling statistics — поразительная статистика
make sense — иметь смысл
take risks — рисковать
to be worth it — оно того стоило
in the framework of- в рамках
